Taking Action on Addiction (TAOA) is a national campaign that seeks to improve everyone's understanding of addiction and to end the stigma that surrounds addiction - and sometimes, even the stigma that comes with recovery. Our campaign is calling for addiction to be treated as a serious mental health condition with increased access to support so that recovery can be possible for everyone.

The Road to Recovery: one brick, one step, one step at a time


This Recovery Month, we’re inviting you to be part of something special. Through our new virtual fundraising platform, Ema, celebrate your recovery by clicking on a brick and sharing your number of recovery days – you can even leave a message of encouragement or strength to someone struggling right now.

Every brick added becomes part of a growing path of strength and solidarity, showing that recovery is possible and that no one has to walk the road alone.

Together we can break the stigma, improve understanding and make recovery accessible for everyone.

Get involved and share your Road to Recovery today.

Read more about this campaign.

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Just over one in 10 had experienced addiction to alcohol, drugs, medication, or gambling at some point in their lives.

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Nearly half of UK adults have either experienced or know someone who has lived with drug, alcohol, medication or gambling dependency.

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Among those living with addiction, both directly and indirectly, more than half say their physical health has suffered.

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Supports Reach Out online chat service to help someone who’s struggling.

Addiction Affects Everyone BUT Recovery Is Possible

Our campaign tells powerful stories that reflect the everyday nature of addiction – that it affects everybody. We are proud to showcase even more real-life transformations that show recovery is possible.

Find out about our new campaign activities including how you can get involved in community events, social media and lending your voice to effect change.


Sign up to our campaign

Delivered direct to your inbox, our monthly newsletter includes inspiring real-life stories of recovery, media news and our latest campaign updates.

Our partners

Amy Winehouse Foundation Favor UK Forward Trust Kaleidescope Music Support Nacoa Phoenix Futures Steps 2 Recovery visible Recovery