Taking Action on Addiction (TAOA) is a national campaign that seeks to improve everyone's understanding of addiction and to end the stigma that surrounds addiction - and sometimes, even the stigma that comes with recovery. Our campaign is calling for addiction to be treated as a serious mental health condition with increased access to support so that recovery can be possible for everyone.
Our new campaign for 2024 is Addiction Affects Everyone BUT Recovery Is Possible.
Royal Patron of The Forward Trust
NEWS - HRH The Princess of Wales' message in support of Addiction Awareness Week
NEWS - read poll story in full
Just over one in 10 had experienced addiction to alcohol, drugs, medication, or gambling at some point in their lives.
Nearly half of UK adults have either experienced or know someone who has lived with drug, alcohol, medication or gambling dependency.
Among those living with addiction, both directly and indirectly, more than half say their physical health has suffered.
Supports Reach Out online chat service to help someone who’s struggling.
Our campaign tells powerful stories that reflect the everyday nature of addiction – that it affects everybody. This year, we are proud to showcase even more real-life transformations that show recovery is possible.
Find out about our new campaign activities including how you can get involved in community events, social media and lending your voice to effect change.
Delivered direct to your inbox, our monthly newsletter includes inspiring real-life stories of recovery, media news and our latest campaign updates.
02/12/2024
As Addiction Awareness Week 2024 begins, we commissioned research into the scale of dependency in the UK. On our behalf,...
30/11/2024
The Forward Trust, the lead partner of the Taking Action on Addiction campaign, has proudly announced its latest Ambassador, Lily...
29/11/2024
In support of Addiction Addiction Awareness Week 2024 (30th November - 7th December), we are delighted to share a new...
28/11/2024
Taking Action on Addiction, a campaign led by The Forward Trust, is delighted to welcome Tony Adams as the new...
