Addiction affects millions of people across the UK, but stigma and silence stop too many from asking for help.
This year, we’re asking everyone to join the conversation.
By talking openly about addiction, we can replace stigma with understanding, judgement with empathy, and silence with support.
Addiction thrives in silence. Recovery begins with conversation. The conversation starts here.
We are delighted to receive a letter from HRH The Princess of Wales in support of our recent Addiction Awareness Week campaign. Since 2021, our Royal Patron has continued to support and advocate for our campaign to help change the narrative of stigma around addiction.
Read HRH's Letter of Support in full
Every recovery journey starts with one powerful moment — one conversation that can change everything. We’re inviting YOU to share your story, in your words — and help inspire someone else to begin theirs. Because every conversation has the power to spark recovery.
Share your story. Start a conversation. Change a life.
Leave a message of hope or donate what you can afford to help others begin their recovery.
Donate or leave a message - visit our interactive EMA platform
Get Involved on Social Media - 'The Conversation That Changed Everything'
One in 10 UK adults have personally experienced addiction
Over half of UK adults have either experienced addiction themselves or know someone who has struggled with drugs, alcohol, medication or gambling
Many who've faced addiction would struggle to talk about it with their GP
Supports Reach Out online chat service to help someone who’s struggling.
“Help us to Get The Nation Talking about Addiction so that we can break down the stigma that prevents so many people from seeking the help that they need.
“Together, we can create a culture where anyone feels able to speak openly about addiction - whether they are seeking help themselves, supporting a loved one, or shaping workplaces and communities. Talking is the first step to recovery, and recovery is possible for everyone.”
"I made the decision many years to talk openly about my struggles with alcohol addiction, and it’s the best decision I ever made."
Find out about our new campaign activities including how you can get involved in community events, social media and lending your voice to effect change.
Delivered direct to your inbox, our monthly newsletter includes inspiring real-life stories of recovery, media news and our latest campaign updates.
Our interactive platform by EMA, Road to Recovery, enables people from all walks of life who have been impacted by addiction to share their story with others buy accepting a free digital brick, or through a voluntary donation.
05/12/2025
In partnership with Sober Is Fun (comedy promotions), Taking Action on Addiction and The Forward Trust are delighted to announce...
05/12/2025
Taking Action on Addiction - A Forward Trust Campaign - is pleased to share news about a new recovery event...
28/11/2025
As Addiction Awareness Week 2025 comes to an end, we reflect on a powerful, inspiring and thrilling week of campaigning...
28/11/2025
During Addiction Awareness Week (23–30 November), Taking Action on Addiction – a Forward Trust campaign – hosted a vibrant celebration of...
