Taking Action on Addiction

Taking Action on Addiction (TAOA) is a national campaign that seeks to improve everyone's understanding of addiction and to end the stigma that surrounds addiction - and sometimes, even the stigma that comes with recovery. Our campaign is calling for addiction to be treated as a serious mental health condition with increased access to support so that recovery can be possible for everyone.

Our new campaign for 2024 is Addiction Affects Everyone BUT Recovery Is Possible.

Campaign highlights so far...

Message by HRH The Princess of Wales

Royal Patron of The Forward Trust

NEWS - HRH The Princess of Wales' message in support of Addiction Awareness Week


2024 Ipsos poll reveals scale of addiction across the UK

NEWS - read poll story in full

0

Just over one in 10 had experienced addiction to alcohol, drugs, medication, or gambling at some point in their lives.

0

Nearly half of UK adults have either experienced or know someone who has lived with drug, alcohol, medication or gambling dependency.

0

Among those living with addiction, both directly and indirectly, more than half say their physical health has suffered.

0

Supports Reach Out online chat service to help someone who’s struggling.

Addiction Affects Everyone BUT Recovery Is Possible

Our campaign tells powerful stories that reflect the everyday nature of addiction – that it affects everybody. This year, we are proud to showcase even more real-life transformations that show recovery is possible.

Find out about our new campaign activities including how you can get involved in community events, social media and lending your voice to effect change.


Sign up to our campaign

Delivered direct to your inbox, our monthly newsletter includes inspiring real-life stories of recovery, media news and our latest campaign updates.

Latest on social media

Our partners

Amy Winehouse Foundation Favor UK Forward Trust Kaleidescope Music Support Nacoa Phoenix Futures Steps 2 Recovery visible Recovery