The Road to Recovery is a new interactive digital platform that provides our recovery community with a reflective online space to celebrate recovery journeys - helping others to consider starting theirs!

First launched during Recovery Month (September), Road to Recovery enables people from all walks of life who have been touched by addiction to share their story with others buy accepting a free digital brick, or through a voluntary donation.

Through our new digital fundraising platform, Ema, supporters lay a virtual brick on the Road to Recovery. Each brick represents a personal milestone – whether that’s sharing the number of recovery days or leaving a message of hope for someone else who is starting out. Together, these bricks will build a symbolic pathway of strength, solidarity, and possibility.

A Pathway built by the recovery community

Recovery looks different for everyone, and this campaign has been designed to include all journeys – not just those related to drugs or alcohol, but any form of recovery. By adding a brick, you’re helping to show that recovery is possible, that progress matters, and that no one has to walk the road alone.

Each brick will contribute to a growing “totaliser” of recovery time, demonstrating the collective power of recovery across our community. Donors and supporters can also leave optional messages or photos, creating a living wall of encouragement for those still finding their way.

How it works

You can get involved by taking the following simple steps:

1. Visit our campaign page.

2. Choose your brick.

3. Add your number of recovery days and leave a supportive message.

4. If you wish, make a donation to help others begin their journey. Every contribution, no matter the size, helps break stigma, improve understanding, and make recovery accessible for everyone.

Together, we build the road

Every brick tells a story. Every day in recovery matters. And every contribution helps someone else take their first step.

Join us on the Road to Recovery - add your brick, celebrate your journey, and give hope to someone who needs to know that change is possible.

Road to Recovery digital platform - claim your free brick or donate

Find out about our new campaign activities including how you can get involved in community events, social media and lending your voice to effect change.


Sign up to our campaign

Delivered direct to your inbox, our monthly newsletter includes inspiring real-life stories of recovery, media news and our latest campaign updates.