Supporting Eternity and Taking Action on Addiction
The Big Pink Uses New Video "Lucky One" to Shed Light on Rising Drug Overdose Deaths and Support Addiction Awareness Campaign
"Every time I hear the song, or perform the song, I think of him, I see his face and I remember all the wonderful times that we had together. He was a close friend of mine. That night that he died, we were working on a project together and making plans. I wanted to write something to commemorate him being here, something that would live forever as a testament to his life. The song is a reminder to me, and I hope to anyone else who hears it, how lucky we are to be alive, to be here on this earth. I hope that the words will have an impact on people in some way and remind them of the preciousness of life, how fragile it is, especially anyone struggling with addiction and mental health issues." Robbie Furze, The Big Pink
Iconic London electronic rock band, The Big Pink, has harnessed the launch of their latest video, "Lucky One," to bring attention to the alarming surge in drug overdose fatalities. In a powerful effort to combat addiction and reduce stigma, they are also raising crucial funds for Eternity and the Taking Action on Addiction campaign. By supporting this initiative, The Big Pink aims to broaden awareness, allowing more individuals to access recovery resources.
A Rallying Cry for Change:
Partnering with the "Eternity" fundraising initiative, which supports Taking Action on Addiction and Forward Trust, The Big Pink is joining forces with organizations at the forefront of the addiction battle. Their music video for "Lucky One" serves as a passionate rallying cry, echoing the concerns of an entire generation.
The video for "Lucky One" showcases a raw aesthetic, intertwining live performances at Glasgow's Barrowlands with poignant street graffiti shots that reflect the song's lyrical content. It's a sensitive and personal song that also reflects the all too common universal experience of losing a loved one to addiction..
To witness the powerful message conveyed in The Big Pink's "Lucky One" and contribute to the cause, we invite you to watch the video and make a donation to our campaign.
By clicking the links below, you can actively support the fight against addiction and help pave the way for a brighter future.
