Taking Action on Addiction is a Forward Trust campaign set up to drive awareness and understanding of issues related to addiction and to challenge stigma.
This Addiction Awareness Week (23-30 November), we want to demonstrate the power of conversation - and how this can be the catalyst for recovery.
Our key campaign ask this year is for our campaign supporters to share their unique story of the conversation that led to their recovery. On social media, we're calling on you to share your story, in your words - and help inspire someone else to begin theirs. Because every conversation has the power to spark recovery.
Share your story. Start a conversation. Change a life.
Join Tony Adams in recording a new video message about 'The Conversation That Changed Everything' for him.
Consider the Conversation That Changed Everything for you - and why it had such a profound effect on you at that moment.
Step 1: What's my story?

Step 2: Why will this help?
Individual action: We can all play a part in building a national conversation about addiction and recovery.
Step 3: How can my story inspire others?
We've put together a simple framework for you to keep on track:
Structure: consider when, who, what, why and your message of support for someone else watching it that might be struggling. ✍️
Filming tips: good natural lighting, balance phone on table/worktop, and in a quiet space. 🤫
Step 4: Share on social media
Send to us to post on Taking Action on Addiction social media channels.
Alternatively, you may prefer to post from your own social media - if you do this please tag us in or invite us to be a Collaborator.
Download our Supporter Toolkit 👇
Addiction Awareness Week 2025 - Toolkit for Supporters FINAL.pdf
See an example: 'The Conversation That Changed Everything' for Darren
We're grateful to Darren Lacey, a Practitioner within Drug and Alcohol Services at The Forward Trust.
Darren kindly shares his lived experience of substance use to help kick-start, 'The Conversation That Changed Everything.'
Like many others who are in recovery, Darren's amazing video is an example we have decided to share on our social media channels.
We hope adding this here also will inspire others to do the same.
Remember that each person's story is different, unique and true to them - we hope that this video will give you the courage to share yours on social media.
Find out about our new campaign activities including how you can get involved in community events, social media and lending your voice to effect change.
Delivered direct to your inbox, our monthly newsletter includes inspiring real-life stories of recovery, media news and our latest campaign updates.